The Summer Shirt That Feels Cool Against Skin — and Stays Comfortable Through the Heat
A menswear brand producing premium short-sleeve summer shirts needed a fabric that could deliver the crisp drape and durability of a synthetic-natural blend, while actively managing heat buildup during commute, meetings, and after-work activity. Standard Nylon-Modal-Tencel blends already offered excellent softness and moisture absorption — Modal fiber absorbs roughly 50% more moisture than cotton, and Tencel wicks moisture away from skin up to 50% faster than cotton. But moisture absorption alone does not solve heat buildup. The brand needed a way to add active thermal buffering into the fabric, without sacrificing the lightweight, breathable hand-feel their customers already loved.
PCM Microencapsulated Surface
by Modal vs. Cotton
by Tencel vs. Cotton
Cooling + Softness + Durability
